Boosting Conversion Rates on Splice’s Key Landing Pages

Opportunity

Splice is one of the most well-known platforms in the music industry, providing producers and artists with high-quality samples, plugins, and collaboration tools. With an already established and highly successful product, their challenge wasn’t about generating more traffic—it was about maximizing the value of the traffic they already had.

Despite their strong brand presence, Splice believed there were many opportunities where their conversion rates could be improved. They wanted to refine their data-driven approach, improve how users engaged with bottom of funnel experiences, and tailor landing pages to match the intent of the traffic they were bringing in.

Splice approached Alchemy Collective to help them systematically test and optimize their most valuable web pages, ensuring that every visitor had the best possible chance of converting.

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Our Approach

Our first step was to conduct a deep dive into Splice’s website data, user behavior, and conversion funnel. By analyzing how visitors interacted with their key pages, we identified several opportunities for improvement:

Pricing Page Optimization – A critical touchpoint where users had high purchase intent but weren’t converting at the desired rate.

Landing Page Performance – Visitors from paid traffic were not always met with the most relevant content, reducing the effectiveness of marketing spend.

Navigation and User Flow – Artist-specific pages and product discovery could be improved to keep users engaged and moving toward conversion.

Rather than implementing broad, sweeping changes, we focused on testing, iteration, and continuous refinement—ensuring that each decision was backed by real user data and with a high degree of confidence.

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1. Landing Pages Aligned with Traffic Intent

Splice’s paid advertising efforts were bringing in significant traffic, but conversion rates varied depending on the source. We built dedicated landing pages tailored to different audience segments, aligning messaging, design, and CTAs with the intent behind each visitor’s journey.

By continuously A/B testing different copy variations, design elements, and layout structures, we ensured that each page was optimized to convert.

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2. Transforming the Pricing Page into a Revenue Driver

The pricing page was one of the highest-traffic, highest-intent pages on the site, yet there was clear room for improvement.

We tested:

- Different price presentation formats to make options clearer and more compelling.

-Revised messaging and value propositions to better communicate the benefits of each plan.

- Changes to CTA placement and design to ensure users had a clear, frictionless path to purchase.

These incremental improvements led to a significant uplift in conversions, directly impacting revenue.

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‍3. Improving Site Navigation & Artist Pages

Splice’s website contains a vast amount of content, and users needed a faster way to find what they were looking for. We refined the navigation UX and introduced search features, allowing users to quickly locate samples, plugins, and artist content.

This reduced friction, increased engagement, and improved conversions, ensuring users stayed on-site longer and moved seamlessly toward purchase.

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The Results

Our data-driven, iterative approach delivered substantial conversion and revenue improvements for Splice:

‍Higher conversion rates on high-intent pages, including the pricing page.

More effective paid traffic landing pages, increasing the ROI of marketing spend.

Increased subscriptions and favorable plan-mix shift, driving meaningful revenue growth.

Better user experience and engagement, keeping users on the site longer and improving retention.

By refining their approach to CRO, landing page design, and user flow optimization, we helped Splice unlock the full potential of their existing traffic—without the need for major redesigns or additional ad spend.